You’ve crafted a business strategy. It’s detailed, ambitious, and full of promise. Yet, somehow, it doesn’t deliver. Why? Business strategy failures are more common than you think. The truth is, even the best-laid plans can fall apart. But understanding why this happens is the first step to turning things around. The Common Pitfalls Behind Business Strategy Failures When a strategy fails, it’s rarely because of one single mistake. Instead, it’s a mix of issues that slowly chi

by Anna Ortynska In consulting, listening is often treated as a soft skill. Something you either “have” or you “don’t.” In reality, it’s a core business capability because most strategic mistakes don’t happen due to lack of intelligence or data — they happen because leaders and consultants solve the wrong problem. And more often than not, that starts with not really hearing what’s actually being said. Early in my career, I thought I was a strong listener. I asked the right qu